Brazil’s second-largest lender has been undergoing numerous internal changes since October 2017. The bank has been re-arranging its leadership to fill in the vacancies and bring in fresh blood in top leadership. These changes will help to reposition Bradesco bank as the leader in the banking industry in Latin America. The reshuffling started in October last year when the former chairman of the board, Mr. Lazaro Brandao announced that he would step down from his duties as the chairman of the board. Luiz Carlos Trabuco Cappi, formerly, served as the president of Bradesco was immediately appointed to take over from Lazaro Brandao as the chairman of the board.
Before his appointment to the top position of Bradesco bank, Luiz Carlos Trabuco had been serving as the President of the bank. After his appointment in 2009, Luiz Carlos Trabuco put together a skilled executive team that helped him in running affairs at Banco Bradesco. Luiz Carlos Trabuco Cappi utilized his team leadership skills to lead the executive into fulfilling the mission of the bank. Through their combined effort, Luiz Carlos Trabuco Cappi has made Bradesco bank the favorite among many people in Brazil and across the world.
Under the leadership of Luiz Carlos Trabuco Cappi, Bradesco bank introduced numerous financial products that meet the needs of their customers. It is during his reign that Bradesco bank introduced mobile banking services, a service that suits well with the millennials. Bradesco bank partnered with the Google’s mobile payment to make it efficient for customers to access their funds and even shop at any time of the day.
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Luiz Carlos Trabuco has been one of the most loyal employees at Bradesco bank. Luiz started working for Bradesco when he was a teenager in 1969 as clerk. At that time, Brandao was the chief executive officer at the bank and Amador Aguiar was the chairman of the board. Although Luiz Carlos Trabuco Cappi did not study anything to do with finance, he was offered an opportunity to intern at the organization. Luiz Trabuco’s efforts and work ethic and dedication to customer service were top notch. His bosses were pleased with his work and decided to retain him in the bank. Luiz Carlos Trabuco found a home at Bradesco bank and never had he left. Luiz Carlos was elevated from a trainee to a bank teller and then promoted to head various departments that include the marketing department of the bank. Everything that Luiz Carlos Trabuco touched at Bradesco turned into success. While serving as the CEO of Bradesco Seguros, Luiz transformed the insurance division making it the best and the largest in Latin America.
In 2015, Luiz Carlos Trabuco Cappi proposed the acquisition of HSBC bank in a bid to bring Bradesco bank back to its former glory. Bradesco bank went ahead to seal a deal of $5.2 billion with HSBC. The deal brought Bradesco bank at par with their competitors who had overtaken them in 2009. Even as Luiz Carlos Trabuco Cappi handed over his roles to Octavio de Lazari, the executive will still seek his counsel on a number of issues regarding the future of Bradesco.