Through the analyzing of over one trillion in-app ad requests, Drawbridge was able to crunch some numbers about the apps that were used most often in the last quarter of 2015. The numbers that were brought back offered interesting rankings. For example, Tango, a messaging app, was the iOS app used by the most users and the most frequently back in October.
The numbers that Drawbridge found change every quarter, with some apps seeing either an increase or a decline the following quarter. Skout, for instance, was an app that was ranked number 10 on the list which was determined by in-app ad requests. Skout is a dating and social networking app that is promoted as being location-based. It’s designed to allow users to meet up with people more easily.
While Skout ranked in at number 13 in October of 2015, Drawbridge already predicts that Skout and other social networking and dating apps like it to grow during the next quarter. In fact, just from October to December of 2015, Skout ranked up to 11th place. Over the course of the first quarter in 2016, apps like Skout and MeetMe are going to see an increase in users. With how popular dating apps get around this time of year, it’s no surprise that it coincides with the fact that Valentine’s Day is right around the corner.
Skout ranked in at number eleven in the last month of 2015, but there were ten others ahead of it that were simply used more often (as determined by in-app ad requests). The app that ranked in at number ten was My Alarm Clock, followed by 4Shared at number nine. Seven and eight were Grindr and Tango, respectively. Manage Rock was number six while the more famous Words With Friends ranked in just above it at number five.
Then, from four to one, the top apps as determined by in-app ad requests were Mackolik Canli Sonuclar, Super-Bright LED Flashlight, CM Security Antivirus AppLock, and finally, coming in consecutively first for each of the three months in the last quarter of 2015, the most used app is Clean Master. Both Clean Master Boost and the AppLock are incredibly popular. They continue to remain at the top of the most used ranking statistics.
There are many different apps that are used frequently. From social networking apps to apps that give your phone a flashlight, in 2016, there’s an app for just about everything. It’s always interesting to watch as certain apps climb up in the ranks, especially when you know it’s a good app. Skout and countless other social apps continue to impress their users an maintain their numbers.